Vocational training in Europe - creating content for the new media
In 2000 the academy of converging media was founded by the Deutsche Film und
Fernsehakademie Berlin (German Academy for Film and TV), Master School Drehbuch, Germany
(education for scriptwriting) and ProjectScope - Projektberatung und Recherche für die Medien, Germany
The academy of converging media provides advanced vocational training for young European media professionals looking to tool up for the digital revolution
in the media industry. Following a very successful first year, the academy of converging media once again ran two content + creation intensive courses
in the summer of 2003. These training programmes are aimed at the future work as a conceptor, new media author, information architect, and entertainment
designer and equip them with the skills they need to develop informational, educational, and entertainment content for interactive and cooperative media.
As with any other medium, the new media utilise specific content, formats, and design forms. In other words, they follow their own rules which need
be developed. Each intensive course concentrates on different characteristics found in the new media today. The second, cooperative systems follows
on from the first, interactive media. Each course lasts four weeks and provides essential knowledge in the areas of technology,
dramaturgy, production, information architecture, and interface design. Teaching is in the form of lectures, case studies,
and practical exercises. Both courses finish off with the completion of a group project.
Continued education in Germany - conceptor, information architect, new media author, entertainment designer, game design, game development
Module 1, "interactive media",
is devoted to the question of human interaction with software.
Course participants focus on the development of interactive, single-user applications. They learn to look at interaction as a dramaturgical moment,
structure the information involved, develop a corresponding media representation, and design an appropriate interface.
Module 2, "cooperative systems",
is aimed at people who have already acquired a basic knowledge and experience of the new media.
The course focuses on the question of cooperation between users in networked systems. Participants analyse the types of system now emerging and discuss
the influence of the new media on culture and society. They learn how to develop content for, and in the context of, multi-user applications, how to
promote user participation, and how to support user cooperation.
Like the course participants, the trainers at the academy of converging media are recruited from throughout Europe. They are all highly qualified with
wide-ranging experience in their respective professional or research fields. The aim of the academy of converging media is to provide enhanced
training for the European media industry and thus support the development of new media content. It is a platform for an interdisciplinary discussion about the impact
that media and technology have on our culture.
The courses may be interesting for you if you already have experience in game design, game development, screenwriting or scriptwriting or
they may show up an alternative if you ever dreamt to become a scriptwriter or screenwriter.
Please ask for the closing dates for applications for both courses, which will be held in the SonyCenter at Potsdamer Platz in Berlin, Germany.
Applications are welcome from citizens of countries that belong to the MEDIA programme of the European Union. The number of participants per course is restricted
to 12 persons. The course fees per module are 1,800 Euro.
More about the vocational training and continued education courses of the academy of converging media:
academy of converging media
Tel.: +49 (0)30-22 65 19 13
Fax: +49 (0)30-22 65 19 14
Web: www.media-education.org or
Our "real" website is far more interesting than what you see now. To view all of the pages in a better design you will need a browser that
is capable to show frames. Maybe this function is only switched off?!