Contextual Development
Lecture and Exercises
Module 1: Monday, June 17th through Thursday, June 20th 2002
Abstract
- media formats in multimedia
- television + internet
- content brands
- selling the proposal
- multimedia interfaces + navigation
It's going to be a hard working week for the participants. Because a "client"
will invite us to pitch for an entertainment-site project (we have to develop
a website for a international motion picture). After five enthusiastic minutes,
we will face reality. Pressure.
We have only 2 days time!!! 2 days to come up with a strong idea, the right concept,
breathtaking content, perfect structure and a pitch-strategy....
Course Outline
topics
1) Welcome
- Foodchain
- Good to be creative
- Good Jobs, bad Jobs
2) Before You Start
- Training
- Know the Market
- Know the Tools
3) Convergence
- Real World
- Web-TV (ITV)
- Games
- Themeparks
4) The Project - Before you start
- Briefing
- Manpower
- Evaluation
- Budgeting
5) The Project - Work
- Briefing
- The Team
- Brainstorming
- The Key-Questions
- Structure
6) The Pitch
7) Go For it
- Silver Screen Project
- TV-Project
time line
Day 01
- Theoretical Introduction (1-6)
- Drawing (Movie)
- Briefing
- Movie Screening
- Brainstorming + Convergence
Day 02
- Structuring
- Grouping
- Categories
- Wording
- Hirachic Order
- Navigation Structure
- Content Structure
- The Pitch (Strategy)
Day 03
- Drawing (TV-Series)
- Briefing
- TV-Screening
- Brainstorming + Convergence
- Structuring
- Grouping
- Categories
- Wording
- Hierachic Order
- Navigation Structure
- Content Structure
Day 04
- The Pitch (Strategy)
- Conclusion
Morning sessions will last 3 hours, afternoon sessions will last 4 hours,
and we'll have an hour for lunch in between.
Media
Students: Good to see before (Movies & TV)
Big Screen
James Bond Movies (all)
Fight Club
Groundhog Day
Fifth Element
Fight Club
Matrix
Bullit
Star Wars (1,2,4,5,6)
Resident Evil
Small Screen
Buffy
Angel
Futurama
The Simpsons
Stargate
TheAvengers
Captain Scarlet
Thunderbirds
Students: Good to surf before
- see the linklist in the script (bring a linklist with your favourite sites)
Students: Good to read before
- all Magazines and News Papers you find (even the stuff you don´t like)