Participatory Social Gaming in Mass Media

Raimo Lang
Lectures, Case Studies & Project Work
Module 2

Abstract

Design for user generated interaction, narration and play 

- user motivation + game strategies + roles 
- thematic structures + processes 
- launched and generated narratives + moderation + participation 
- cross-media + platform characteristics

This session will look into interactivity with emphasis on evolutionary social play, exchange and game.

Most interactive multiuser applications in new media follow various patterns of traditional analog games, plays, meeting rules and rituals. User motivation, tasks, roles and tools are designed to form a succesful playground for a number of audience participants.

Why do some playgrounds work better than others? How do they launch a certain mood and motivational base from the beginning and promise & direct the interaction process in an appropriate way? How do designers study their users in order to form successful applications?

This session with supervised project work focuses on designing and writing interactive mass media environments that can give and keep a promise of a rewarding and productive experience.